By Jessie Sternthal

There I was in a fitting room in a Los Angeles boutique wearing nothing but perfectly distressed, way-too-small jeans that were strangling my ankles, and a delighted little smile on my face.

Because on a recent trip to this eternally sunny mecca of loveliness, I was seduced at almost every turn. Not just by the staggering number of impossibly handsome waiter-actors, but by brands.

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